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By Scott Hume and Jennifer Comiteau
CHICAGO–The world’s largest private company is seeking an agency, but the emphasis is on capabilities rather than size.
Cargill, the $56 billion conglomerate in Wayzata, Minn., and one of the world’s largest processors and marketers of agricultural commodities, is searching for an agency to handle a new marketing program.
Agencies have received queries about the new marketing program from New York review consultant ADvice & ADvisors, which confirmed it is conducting the review for Cargill.
‘This program is a new initiative, a new way of approaching its customers for Cargill,’ said A&A partner Alan Krinsky, who declined to discuss the specifics of the program Cargill wants to launch.
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