CareGroup Gives Haggman A Shot

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Haggman last week was named agency of record for CareGroup, the holding company for several Bay State hospitals.
The Manchester, Mass., shop was selected to handle the $2.5 million assignment following a review that included four Boston agencies: Cohn Godley Norwood, Heater Advertising, Holland Mark Martin Edmund and Ingalls Advertising.
Boston-based CareGroup was formed a couple of years ago after the merger of Beth Israel and New England Deaconess hospitals. The holding company also owns Mount Auburn in Cambridge, New England Baptist in Boston, Deaconess-Glover in Needham, Deaconess-Nashoba in Ayer and Deaconess-Waltham in Waltham.
Haggman, which for five years worked for Beth Israel and New England Deaconess hospitals prior to their merger, handled CareGroup’s account on a project basis before client officials held a formal review.


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