Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA CareFirst Blue Cross Blue Shield has hired Joanne Davis Consulting to begin a search for a new agency to handle its $3.5 million creative and media buying account, sources said.
Trahan, Burden & Charles, an independent Baltimore shop, has handled the account for the past 10 years. TBC will not defend the account, said Bill Hooper, the shop’s chairman.
The Owings Mill, Md.-based client declined to comment on the timetable of the review, but sources said the organization expects to make a decision within the next three months.
CareFirst
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in