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LOS ANGELES — Boost Mobile has tapped Carat to handle its media buying account.
The Los Angeles shop landed the business following a review that included crosstown rivals Horizon Media, which handled the media buy for the client’s September launch in California and Nevada, and Initiative Media.
Billings were undisclosed. Sources estimated the account to be worth $10-20 million initially; that figure could increase as the youth-oriented mobile phone company expands to other markets [Adweek, Sept. 16].
The
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