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Ammirati Puris Lintas has lost its bid for the media buying portion of Ameritech’s estimated $100 million ad account.
The agency, which is Ameritech’s lead creative shop, was bested in a review by Carat ICG, sources said. Carat, which is headquartered in Los Angeles, will service the account from its Chicago office.
Sean Cunningham, co-media director at Ammirati in New York, said, “We brought what we believed to be an excellent solution to our friends at Ameritech, but obviously we weren’t the only ones.”
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