Carat Interactive Breaks Hyundai Push

BOSTON A new campaign for Hyundai via Carat Interactive promotes an online sweepstakes offering consumers a chance to hobnob with celebrities at an Oscar VIP party as well as the opportunity to win a car.

Banner ads are red with flashing stars and show photographs of the different car models available in the sweepstakes: XG350, Tiburon and Santa Fe.

The effort, titled “Stars in Your Eyes,” uses “eyeblasters” (flashing online ads), macromedia Flash technology and a microsite. The eyeblasters are running on MSN’s entertainment and movie pages, which features stories on this year’s Oscar nominees.

Carat has been working with Hyundai since the beginning of 2002. The business is handled out of the Boston-based shop’s San Francisco office.

Interactive campaign spending is undisclosed. Hyundai spent $170 million on media in 2001 and an estimated $160 million last year, per CMR.