Carat Interactive Breaks Hyundai Push

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON A new campaign for Hyundai via Carat Interactive promotes an online sweepstakes offering consumers a chance to hobnob with celebrities at an Oscar VIP party as well as the opportunity to win a car.

Banner ads are red with flashing stars and show photographs of the different car models available in the sweepstakes: XG350, Tiburon and Santa Fe.

The effort, titled “Stars in Your Eyes,” uses “eyeblasters” (flashing online ads), macromedia Flash technology and a microsite.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in