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Papa John’s International has awarded its nearly $30 million media buying account to Carat ICG here, following a review.
Media buying duties were formerly handled by Fricks/Firestone. The Atlanta shop was handed both the creative and media duties in a 1997 agency consolidation. It remains lead creative agency.
Carat begins its network buying for Papa John’s in January 2000.
“We felt it was good to work with someone who just specializes in media,” said Ellen Hamilton, director of field marketing at the Louisville, Ky.-based
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