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Kohler has moved its media business to Aegis Group’s Carat following a review, the client confirmed July 14.
The incumbent was Publicis Groupe’s Starcom, which defended. The other finalist was WPP’s MindShare.
The Wisconsin-based spends about $60 million annually in domestic measured media, per Nielsen Monitor-Plus. Global spending was not immediately available, although most of its total outlay is in the U.S.
Carat will provide consumer and trade planning and buying services across all platforms in key markets including the Americas and Europe, the Middle East and Africa.
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