Carat Freeman Reforms

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Media Firm Enters Interactive, Events Arenas
BOSTON–Carat Freeman in Newton, Mass., will lead parent company Carat North America into the online planning and buying marketplace.
In an exclusive interview last week, Carat Freeman president Ellen Freeman told Adweek that in addition to recruiting and promoting several senior media executives, her agency will be restructured into four operating companies, including one devoted exclusively to planning and buying advertising on the Web.
The units, accountable for their own profits and losses, are Carat Freeman in Newton, Carat Freeman in San Francisco, Carat Interactive and Carat Face to Face.





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