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Carat has won most of MasterCard’s global media business, with the exception of Latin America, which will remain at UM, sources said.
Global media spending is estimated at $200 million, including $105 million in the U.S. alone.
Sources identified the other review contenders as Omnicom's PHD; Publicis Groupe’s MediaVest; a team from WPP Group’s GroupM that was led by Mediacom; and the incumbent, Interpublic Group's UM.
MasterCard launched the review in November a few months after the company installed Raja Rajamannar as its new chief marketing officer.
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