Carat Is the Big Winner in MasterCard's Global Media Review

Wins all but Latin America, which stays at UM

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Carat has won most of MasterCard’s global media business, with the exception of Latin America, which will remain at UM, sources said.

Global media spending is estimated at $200 million, including $105 million in the U.S. alone.

Sources identified the other review contenders as Omnicom's PHD; Publicis Groupe’s MediaVest; a team from WPP Group’s GroupM that was led by Mediacom; and the incumbent, Interpublic Group's UM.

MasterCard launched the review in November a few months after the company installed Raja Rajamannar as its new chief marketing officer.

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