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The 42-store retail chain Car Toys is considering three finalists in a review for its TV creative account. Still in the running are WongDoody and Leonard Creative in Seattle and Big Ads in Portland, Ore.
The Seattle-based client, which offers mobile electronics and wireless phones, had worked with crosstown agency Publicis for roughly a year until the two parted ways in March.
Car Toys awarded its estimated $7 million-plus TV media account to DDB, Seattle, last month [Adweek, May 22].
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