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B.A. Advertising Signs Contracts With 7 Dealerships
DALLAS – B.A. Advertising here has contracted three car dealerships and has assigned four more to its Advertising Information Network to help offset the more than $8 million loss earlier this year of the Chevrolet Dealers Association.
On April 1, General Motors cancelled existing advertising and marketing relationships between local agencies and GM dealer associations, dividing the country into five regions to be serviced by five national agencies and the company’s own in-house advertising department.




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