Car Dealer Settles Deceptive Ad Complaint

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ATLANTA Bill Heard Enterprises has agreed to a $188,000 settlement after an investigation of deceptive advertising practices by the Georgia Governor’s Office of Consumer Affairs.

Involved were four metro-Atlanta dealerships: Bill Heard Chevrolet at Town Center, Buford and Union City, and the Tom Jumper dealership in Roswell.

The practices cited by the state include: telling customers they were pre-approved for a loan when they were not; claims that vehicles were available for sale when they were not; claims that all vehicles came with limited warranty when they did not; and claims that cars were available in repossession sales when most of the vehicles were not repossessed.

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