Capture, Then Captivate: the Science and Magic Behind Video Ads That Connect

More than ever, creativity is currency

Consumers like video. Today they have unprecedented opportunities to watch it whenever, wherever and however they want on their own terms of convenience. And they are doing just that. About 50 percent of all network traffic is from video today. By 2021 it will be 75 percent. More 18- to 49-year-olds now visit YouTube

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This story first appeared in the May 15, 2017, issue of Adweek magazine. Click here to subscribe.