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Hotels.com's amusing jackass of an ad character, Captain Obvious, is leaping across the pond, as the brand is introducing him to the U.K. market for the first time. And to mark the occasion, he's come up with another fun hack of online ads.
In a new spot, Captain Obvious explains that he travels a lot, and has picked up a lot of languages. He demonstrates this by bantering with Japanese and Russian tourists—but then is stumped when a couple of Geordie lasses talk to him.
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