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ATLANTA The Captain D’s chain of quick-service seafood restaurants has launched a review of its $20 million marketing account, the company said.
The Nashville, Tenn.-based company has hired Chicago consultancy Jones Lundin Beals to oversee the process.
The incumbent, Sullivan Higdon & Sink, an independent shop in Kansas City, Mo., said it would not defend. SHS won the business following a review in 2002.
JLB has begun compiling an initial list of invitees, said Stan Beals, managing director of the consultancy.
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