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CHICAGO Capps, which began life as a pre-print division housed within Leo Burnett here, has opened an office in New York to better serve Publicis Groupe agencies there, according to the shop.
“Our focus there, just like here, is to meet all the needs of the Publicis Groupe agencies [in New York], and from their work to assist their clients,” said Brent Moncrief, chief marketing officer of the Chicago-based unit.
The unit will use a model similar to one it employed in Chicago, in which Capps developed a product design relationship with Keebler from an advertising relationship the client had with Leo Burnett.
Michael
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