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Paul Cappelli, the ex-McCann-Erickson and AC&R creative, is setting up shop–literally–next month,
Capelli said that The Ad Store, which he describes as the first store-front agency in New York, will open on Oct. 1 with about 10 clients in the fold, including Delma Watches USA and ABC Television, and billings of $4-5 million. Joining Capelli is creative director William Atherton, a former creative at Saatchi & Saatchi. Other clients from the beverage and telecommunications industry may be on board when the shop opens, Cappelli said.
“This is the ultimate unbundling of an agency,” said Cappelli.
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