Capital One Balks at Transition

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NEW YORK — Differences over creative direction and a lack of communication about the transition of its account from D’Arcy Masius Benton & Bowles to Publicis in New York prompted Capital One to contact search consultants in recent weeks, sources said.

“We’re doing some due diligence in an attempt to get to know our new partner,” said Pam Girardo, a client representative [Adweek Online, Oct. 29]. “[Search consultants] can give you an independent perspective on the agency you’ve got.

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