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Irma S. Mann, Strategic Marketing has been retained for advertising chores by the Cape Cod Potato Chip Co.
ISM was brought aboard to help Cape Cod expand into new markets and boost it sales at least 20 percent this year, according to the client.
“Cape Cod continually looks at ways of penetrating new markets,” said Amy Sullivan, client director of marketing. At present, Cape Cod snacks are available in 45 states and five foreign countries.
Boston-based ISM, best known for its tourism and destination marketing expertise, was selected following a review of local contenders.
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