Capcom Touts Game Heroes, Old and New

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NEW YORK To introduce a new character while making sure fans didn’t forget an old one, Capcom turned to independent Petrol for an integrated campaign touting the fourth iteration of its popular video game franchise Devil May Cry.

Devil May Cry 4 introduces a new hero, Nero. While the previous hero, Dante, also plays a significant role in the story, the idea, Capcom said, was to bring in a new face without losing focus on the character the series had spent three previous games developing.

This

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