Canon Touts the Benefits of Its Office Products

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Canon focuses on the rewards workers receive when they buy Canon office products in a humorous new campaign for its Imaging Systems Group from DCA Advertising.

In one TV spot, an office worker sits down to eat in the employee cafeteria, but because he found “a better printing solution from Canon,” he is served filet mignon and wine while other workers watch enviously.

Another commercial shows a woman getting off a bus to find a statue of herself situated in front of her office.



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