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Leveraging the size of its new CP 300 digital-photo printer against larger competitors in the category, Canon touts the product as a digital-camera accessory that can make any venue a photo lab in a $5 million TV and print campaign that breaks next week from Dentsu’s DCA.
“People want that instant gratification,” said Rick Booth, director of marketing services for Canon’s consumer imaging group. “We liken it to what Polaroid cameras used to be—that very portable, instant capability.
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