Cann's Darkly Comedic Holiday Ad Shows a Family Gathering Saved by Weed Soda

The short film, written and directed by Lake Bell, takes aim at stress-filled, alcohol-fueled parties

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This recipe for disaster contains the following ingredients: disparate family members contained under one roof for an extended period, high-stress rituals like gift-giving and formal dining and copious amounts of alcohol.

Shake vigorously, and the result is as explosive as it is predictable.

Cann, the top-selling weed-laced soda with an A-list celebrity following, uses its annual end-of-year campaign to acknowledge what many people already know—the holidays can be a toxic stew of drunken conflict—and ask the question, “Why not get baked instead?”

In a scenario that’s heavily stylized and darkly comedic, Cann solves one family’s dramatic clash with its low-dose THC drinks and quick delivery from the new Jane cannabis shopping app.

The three-minute video, written and directed by actor-filmmaker Lake Bell, features a diverse cast and an original song from Grizzly Bear’s Chris Bear.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in