Cannon Leads Hyundai Dealers at Richards

DALLAS The Richards Group has promoted Stephen Cannon to principal in charge of its Hyundai dealer advertising business.

Cannon, who joined the independent Dallas agency in 2002, becomes Richards’ 22nd principal.

Cannon, a West Point graduate, served five years as an Army officer before going to work for Mercedes-Benz North America. His Mercedes post took him to Stuttgart, Germany, where he was part of the team that developed and launched the M-Class, Mercedes’ entry into the sport utility vehicle market.

At Richards, Cannon helped establish the Hyundai dealer advertising field organization, which includes agency satellite offices in Los Angeles, New York, Atlanta and Chicago, the shop said

“Steve’s strong background in the automotive industry has strengthened our relationship with both Hyundai Motor America and its dealers,” said Stan Richards, agency founder and creative director. “I don’t think any manufacturer has as good a relationship with its dealers as Hyundai does, and much of that is a result of Steve’s dedication and commitment. We are proud to promote such a valued team member.”

Since Richards began heading Hyundai’s advertising in 2002, the carmaker has seen a notable increase in awareness and sales in North America, according to the agency.