Cannes Video: Spike Lee on UGC

Spike Lee is in Cannes to talk about user-generated content and his participation in the MOFILM competition. Twelve brands participated in the contest, including AT&T, Best Buy, Doritos, Nokia, Philips and Hewlett-Packard. They each posted briefs on the MOFILM Web site, and invited people from all over the world to upload their films and compete for awards and prizes.