CANNES UPDATE: Sexy Saatchi & Saatchi Ads Take Press Grand Prix

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CANNES-A provocative print campaign full of sexual innuendos for Club 18-30 package holidays won Saatchi & Saatchi, London, the press Grand Prix at the 49th International Advertising Festival at the Press and Outdoor Awards ceremony here Tuesday night.

Three colorful, detail-filled ads, set at a bar, beach, and pool, show young resort travelers participating in what, at first glance, appears to be ordinary holiday fun.

AW+

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