Cannes Memories and Predictions From 10 of the World's Top Creatives

Tales from the Croisette

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• David Lubars

Worldwide chief creative officer, North American chairman, BBDO

Favorite ad ever in Cannes:

BMW Films, but not because I was one of its creators. I like it because it broke open the festival to embrace the new and scary and uncategorizable. In fact, Dan Wieden invented the Titanium to recognize it. Before BMW Films, Cannes and the other important shows were fairly narrow whereas now they’ve been liberated; they’re wide open to anything.

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