Cannes Lions Launches Mobile Category

Tom Eslinger to head jury

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The advertising industry’s biggest awards show has created a new category for its 2012 event. The Cannes Lions International Festival of Creativity will now feature a category for mobile work. Saatchi & Saatchi’s digital creative director, Tom Eslinger, will chair the inaugural Mobile Lions jury.

Philip Thomas, CEO of Cannes Lions, highlights the growing importance of mobile in advertising. “Mobile has been part of the Lions for some years, within other sections such as cyber and film,” he said in a statement.

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