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The Cannes Lions International Festival of Creativity honored Procter & Gamble with a new award this week: Brand Marketer of the Decade.
The festival—which draws members of the ad industry from all across the globe to Cannes, France, each summer but was shifted online this year due to Covid-19—released its first Creativity Report of the Decade. Brands and agencies were honored for the cumulative award-winning work that they’ve done over the last 10 years.
In addition to ranking in the top 10 for the festival’s annual Brand Marketer of the Year award every year since 2010, P&G won a whopping 243 awards at Cannes during that time period.