Cannes Inspires P&G Marketing Boss

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CANNES A new way to work with agencies using research more as an “aid rather than a gate” and a determination that not just better creative, but campaigns with staying power rather than one-off executions were some of the key take-aways from Procter & Gamble global marketing officer Jim Stengel’s high-profile pilgrimage to Cannes with 27 other P&G executives.

“What I look for is people who do it year in and year out, like Volkswagen, Nike, Sony, Anheuser-Busch and some of our brands like Head & Shoulders,” Stengel told Adweek in a breakfast meeting Friday morning.

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