Cannes' Innovation Grand Prix Shows Collaboration Is Essential in Creating Work With Impact

Winners 'See Sound' from Wavio and Area 23, and Ikea's 'ThisAbles' were excellent examples

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Inside the jury room at Cannes Lions this year, the definition, value and influence of innovation across the industry sparked heated debate. My jury and I looked for the highest level of innovation and creativity in the work we judged across a range of factors.