Cannes to Honor P&G

NEW YORK Procter & Gamble will be named Advertiser of the Year at the 55th Cannes Lions Festival in June.

The award is given to advertisers whose marketing is inspiring and innovative. Last year’s winner was Honda.
 
The Cincinnati-based maker of beauty, health and household goods spent more than $8 billion on advertising around the world last year. Some of its brands include Duracell, Gillette, Pampers, Pantene, Pringles, Olay, and Oral-B.
 
“Five years ago, Procter & Gamble made a public commitment to embrace creativity to drive their marketing. This public commitment was a message to their agencies and to the people who work in their agencies and resulted in many thousands of column inches being written about this initiative in the world press. The vision materialized in 2007 when P&G won 14 Lions at Cannes, including the coveted Press Lions Grand Prix. There can be no greater commitment to the cause of creativity than that displayed by P&G and we are delighted to be awarding them this prestigious honor,” said Terry Savage, festival chairman, in a statement. 
 
The award will be presented to P&G’s A.G. Lafley, chairman and CEO, and Jim Stengel, global chief marketing officer, on the closing night of the festival during the Film, Titanium and Integrated ceremony.
 
“We are humbled by this terrific honor,” said Stengel. “We are inspired every year by the great work and ideas we experience at the festival. To be named 2008 Advertiser of the Year is an accomplishment we’re proud to share with all of our agencies that touch P&G brands. They have been key partners for us in our commitment to advance creativity and innovation on P&G brands around the world.”
 
The festival will be held June 15-21 in Cannes, France.