Cannes to Honor P&G

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NEW YORK Procter & Gamble will be named Advertiser of the Year at the 55th Cannes Lions Festival in June.

The award is given to advertisers whose marketing is inspiring and innovative. Last year’s winner was Honda.
 
The Cincinnati-based maker of beauty, health and household goods spent more than $8 billion on advertising around the world last year. Some of its brands include Duracell, Gillette, Pampers, Pantene, Pringles, Olay, and Oral-B.
 
“Five years ago, Procter & Gamble made a public commitment to embrace creativity to drive their marketing.



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