'Cannes Has Changed' and 'Content Isn't King'

Anomaly’s Carl Johnson returns to the festival

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

     Carl Johnson, co-founder of Anomaly, a marketing communications firm and advertising agency, isn’t actually staying in Cannes. He’s staying at the historic Hotel du Cap in Antibes, an extravagant celebrity destination since the early days of Hemingway. Johnson has a bit of the Hemingway in him himself, insofar as he has a gut and some stubble, curses somewhat liberally, and actually says what he thinks. In a town—he drove in to Cannes for our interview—where so many people are repeating variations on familiar themes, he made for a refreshing lunch partner.

      Johnson, now in his early 50s, hadn’t been to Cannes for over a decade.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in