Cannabis Product Tie-In With Kristen Wiig’s Trippy New Comedy Highlights a Growing Trend

L.A. dispensary partners with Barb & Star as women lead category growth

Lionsgate Films

A new movie called Barb & Star Go to Vista Del Mar, billed as escapist entertainment for Galentine’s Day, is a surreal candy-colored mashup of buddy comedy and crime thriller with random musical numbers thrown in for good measure. It even had a Stranger Things-inspired trailer.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.