Cannabis Brands Put Too Much Focus on Women Who Want CBD Without a High

They’re missing an entire segment of their female consumer base

A woman is behind a herbal cannabis counter; she is helping a customer check out on an iPad
Women want to use CBD for self-care, but some of them also want to smoke and get high for the same reason. Getty Images

If you have been following the cannabis industry, you’ll notice the meteoric rise of CBD and its appeal to the archetypal soccer mom. Why not replace that glass of wine with a little something different?

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Kimberly Dillon is the founder of Plant & Prosper.