Cannabis Brand Viola Is Pursuing Equitable Growth in the Industry

As the company grows, it's empowering entrepreneurs of color along the way

Viola Founder and CEO Harrington at the Adweek: Elevate Health and Wellness Summit
Viola founder and CEO Al Harrington at Adweek's Elevate: Health and Wellness summit. Adweek

Al Harrington, who spent 16 years in the NBA, spent his life until early adulthood entrenched in the stigma surrounding cannabis.

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.