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NEW YORK This may be the Internet age, but when it comes to political advertising, the traditional media are still candidates’ preferred channels.
Online political advertising will total only $20 million in 2008, according to a forecast from Borrell Associates scheduled for release today. Online political advertising lags online’s 9 percent overall ad share, representing less than 0.5 percent of 1 percent of all political advertising, a tiny sliver by any measure.
More than 80 percent of all political dollars, nearly $4 billion, will be spent locally, with 60 percent or $2.9
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