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A timely endorsement can give a candidate’s campaign a crucial boost or even turn the tide of a primary race. Just ask Sen. John Edwards.
After garnering an endorsement from The Des Moines Register on Jan. 11 (“John Edwards—His Time is Now”), the Edwards camp altered its “Believe” spot to include the line, “Now endorsed by The Des Moines Register.” The tweaked ad rolled out in Iowa last week.
“Given the number of undecided voters in Iowa, that was huge for us,” said Roger Salazar, an Edwards campaign rep.
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