Canadian Bank Seeks Agency for $35 Mil. Biz

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Canadian Imperial Bank of Commerce is seeking an agency to handle its $35 million creative and media account. Although the assignment will comprise ad duties in Canada only, the client is inviting U.S. shops to pitch.
Westport, Conn.-based search consultancy Westport Consulting Group has been enlisted to oversee the review. According to Westport managing director John Laurino, “Agencies in the U.S. are invited to apply if they have some on-the-ground experience servicing clients in Toronto and have some financial-services experience.”
Laurino said interested shops should contact him as soon as possible, preferably by the end of this week.

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