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During a time when in-store shopping is down and in-person activations are limited, outerwear brands such as Canada Goose have to create alternative experiential programs that still drum up excitement around products.
The Toronto-based brand recently demonstrated a new way to try out its range of high-end winter jackets by launching its first virtual reality experience in partnership with luxury multibrand fashion house The Webster. The two companies launched a free, 3-D tour of Southern California on The Webster’s website, where customers can create avatars wearing Canada Goose styles to explore animated versions of attractions including the Santa Monica Pier, the Hollywood Sign, Joshua Tree and Big Bear.
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