Canada Campaign Sounds Call of the Wild

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NEW YORK — The Canadian Tourism Commission (CTC) has earmarked $12.5 million ($20 million Canadian) for an advertising campaign intended to spur both U.S. and Canadian citizens to travel throughout the country. Ads ?extolling the virtues of travel in Canada? will begin to appear on Nov. 14 and run through early 2002 on Canadian TV and in print. Ads on TV and in print in U.S. states that either border or are within driving distance of Canada will launch in 2002.

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