Can You Spot the Egg?; Where BK Went Wrong: Wednesday’s First Things First

Plus, insights into Google's privacy policies

a giant purple cadbury egg next to a small house nestled next to a mountain
The ad helped bring the virtual hunt concept to life. Cadbury U.K.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris Jess Zafarris is an audience engagement editor at Adweek.