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It’s no secret that Washington, D.C., has become a bit of a grim place for many since the election of Donald J. Trump to the presidency. Can a fun, kooky and colorful ad—featuring dancers from the Washington Ballet—help make the city a bit happier again?
Design Army hopes so, as it releases “The District of Joy,” a campaign for the new shopping district CityCenterDC, featuring a centerpiece film that the agency describes as “a two-minute romp … like a West Side Story + Austin Powers + 1960s fashion glam mashup.”
The
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