If ever a brand deserved to die, its name, surely, was Clio. The advertising contest gouged its customers, flooded the market and, as if that weren't enough, humil" /> CAN SMYTH TURN THE CLIOS AROUND? <b>By RICHARD MORGA</b><br clear="none"/><br clear="none"/>If ever a brand deserved to die, its name, surely, was Clio. The advertising contest gouged its customers, flooded the market and, as if that weren't enough, humil
If ever a brand deserved to die, its name, surely, was Clio. The advertising contest gouged its customers, flooded the market and, as if that weren't enough, humil" />
If ever a brand deserved to die, its name, surely, was Clio. The advertising contest gouged its customers, flooded the market and, as if that weren't enough, humil" />

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CAN SMYTH TURN THE CLIOS AROUND? By RICHARD MORGA

If ever a brand deserved to die, its name, surely, was Clio. The advertising contest gouged its customers, flooded the market and, as if that weren't enough, humil

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Yet, Clio lives. This evening it s celebrates its 34th year with a two-hour show at City Center, followed by a buffet dinner at nearby Essex House. But it’s hardly business as usual. BBDO creative chief Phil Dusenberry, whose criticism of the old Clios rang loudest and resonated longest, goes so far as to call it ‘the first step toward respectability.’

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