If ever a brand deserved to die, its name, surely, was Clio. The advertising contest gouged its customers, flooded the market and, as if that weren't enough, humil" /> CAN SMYTH TURN THE CLIOS AROUND? <b>By RICHARD MORGA</b><br clear="none"/><br clear="none"/>If ever a brand deserved to die, its name, surely, was Clio. The advertising contest gouged its customers, flooded the market and, as if that weren't enough, humil
If ever a brand deserved to die, its name, surely, was Clio. The advertising contest gouged its customers, flooded the market and, as if that weren't enough, humil" />
If ever a brand deserved to die, its name, surely, was Clio. The advertising contest gouged its customers, flooded the market and, as if that weren't enough, humil" />

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Brand Marketing

CAN SMYTH TURN THE CLIOS AROUND? By RICHARD MORGA

If ever a brand deserved to die, its name, surely, was Clio. The advertising contest gouged its customers, flooded the market and, as if that weren't enough, humil

CAN SMYTH TURN THE CLIOS AROUND? <b>By RICHARD MORGA</b><br clear=

By Adweek Staff

September 13, 1993

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Yet, Clio lives. This evening it s celebrates its 34th year with a two-hour show at City Center, followed by a buffet dinner at nearby Essex House. But it’s hardly business as usual. BBDO creative chief Phil Dusenberry, whose criticism of the old Clios rang loudest and resonated longest, goes so far as to call it ‘the first step toward respectability.’

Brand Marketing

CAN SMYTH TURN THE CLIOS AROUND? By RICHARD MORGA

If ever a brand deserved to die, its name, surely, was Clio. The advertising contest gouged its customers, flooded the market and, as if that weren't enough, humil

Adweek Staff

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