Can Siri and Alexa Help Breathe New Life Into Encyclopedia Britannica?

Guardians of History, a new voice-activated adventure, will furnish the answer

Guardians of History is available on Amazon Echo, Google Home and on smartphones. Encyclopedia Britannica

Millions of consumers have grown to rely on their virtual assistants with commands like, “Alexa, set the timer for 10 minutes” and “Hey Siri, what’s the weather forecast?” And soon, some of us might enlist the help of our voice-recognition devices for a noble task that basically amounts to: “OK Google, let’s help keep Encyclopedia Britannica around.”

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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