Diversity, Equity and Inclusion

Can Redistributing Ad Spend Fix the Industry's Diversity Problem?

Experts are skeptical of the latest slew of brand promises

agency diversity rubix cube — Though many companies make big promises on what they plan to do with DEI, there's often little follow-through.Getty Images

June 21, 2021

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Over the past several weeks, dozens of brands across tech, fast food, retail and CPG have released statements promising to ramp up spending with Black-owned ad agencies and media companies.