Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong?

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Brands come and brands go, but only rarely does one dig its own grave.

That’s exactly what Atari did 31 years ago. It was 1983, and so poor were the sales of the brand’s 20 or so titles (in particular, E.T., generally believed to be the worst video game of all time) that the video game company dug a hole in the New Mexico desert and buried some 700,000 cartridges in it.

That story is just one reason the gaming world has been abuzz with Atari news of late.

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