Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
How can marketers and public officials balance using data to advance commercial strategies with consumer expectations of how that information should be applied?
PR giant Edelman and the University of Cambridge Psychometrics Centre aim to find out via a study that explores the application and impact of predictive technologies in business and public policy. The project will focus on the ethical and organizational implications of using big data and its impact on consumer behavior and trust.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in