Can Luxury Hotels Do Anything to Make TripAdvisor’s Coveted Top 10 List?

Yes they can, and here's what happens when they do

Quick—what's the top-ranked hotel in the United States? Don't happen to know? Well, according to TripAdvisor, it's New York's Sherry-Netherland, the gothic brick tower perched at the southeast corner of Central Park. The online review site honored the 1927 landmark on its list of the top 10 Travelers' Choice Hotels last week.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.